As per its website, Avatar Airlines is an ultra-low fare airline start-up which will specialize in serving high density city pairs with point-to-point flights using the Queen of the Sky, the four engine Boeing 747-400 jumbo jet.

Avatar plans to lead the industry by offering the highest degree of excellence while serving the greater number of passengers through both affordability and seat availability.

Avatar’s vision focuses on affordability and comfort, no “hidden fees” and everyday coach fares as low as $19 with no fare over $99 when purchased 30 days or more in advance.

Planned start-up carrier Avatar Airlines has applied for Interstate Scheduled Passenger Certificate with the US DoT. Initially it plans to operate service between Los Angeles, Las Vegas, New York JFK and Miami with two Boeing 747-400 aircraft.

The airline intends to raise capital to cover its startup costs and cash acquisition of 14 Boeing 747-400. Once operation commences, an IPO within 3-5 years will fund the purchase of 30 Boeing 747-8I. Avatar is presently in discussions with Boeing regarding the matter.